Game Day,
Every Day.
Officially licensed NFL, NHL, NBA, MLB and F1 headwear and apparel — handpicked by fans who live it.
Shop by League
Not All Caps
Fit The Same.
The New Era 9SEVENTY combines a structured silhouette with adjustable comfort — built for everyday wear and easy styling. From NHL to NBA, NFL to MLB, it's quickly become the fan-favourite cut.
Officially Licensed
Every piece authorised by the NFL, NHL, NBA, MLB & F1.
Fast UK Shipping
Free on orders over £50, dispatched from North Shields.
Fan-Run Since Day One
Built by people who live the game, every day of the week.
Cardiff Devils.
Back for 26/27.
Officially partnered with the Cardiff Devils across digital and retail — proudly returning for another championship season.
Loved by Fans
"Great stock, great prices, great service!"
— Verified Customer
"USA Sports offers an exciting and dynamic experience for sports enthusiasts."
— Verified Customer
"John was great today — just off chance popped in, thank you so much."
— Verified Customer
Come Through.
Find us in North Shields — and catch us at our pop-up in The Lanes at Meadowhall, Sheffield.